Midway Responsive Travel WordPress Theme

WordPress theme :
Themex
Version:
3.4
Price:
45.00

Reviewed by:
Rating:
4
On November 5, 2013
Last modified:November 28, 2013

Summary:

The Midway Responsive Travel theme from WordPress comes complete with a booking form and payment feature, as well as, custom post types, each of which has it’s own fields and editing tools, such as a gallery manager and destination based categories filter for tours. Managing important travel features such as incentive and group travel tours, image galleries, client testimonials and slideshows is child's play with the Midway theme.

MidWay Travel Review - Home Page

Created for use in the travel industry, the Midway Responsive theme from WordPress comes complete with a booking form and payment feature, as well as, custom post types, each of which has it’s own fields and editing tools, such as a gallery manager and destination based categories filter for tours. Managing important travel features such as incentive and group travel tours, image galleries, client testimonials and slideshows is child’s play with the Midway theme.

In regards to its design, the featured images are displayed in a polaroid type frame reminiscent of the days when travel photos were used as family keepsakes, and the home page is conveniently divided into sections using a white content area nestled in between the background image which makes the website appear quite easy to navigate.

Designer’s View:

Luxury travel agencies who insist on using large high resolution graphic images may find this theme a bit rudimentary and not really suitable, however for a budget type travel agency or local travel agent, this theme is quite adequate considering that it comes with a motion slider, booking feature and destination based tour creator, all of which I might add, are quite easy to use.  The motion slider is a real nice feature that can be useful for displaying animated views of cruise ships and travel destinations, although you might have to make sure to add the correct sequences of images when setting it up.I must admit, I was not completely swept away by the overall design, but I do see it’s potential with the right backgrounds and customizations. My only real concern would be that the polaroid type frames  are somewhat outdated by today’s standards that seems to be leaning towards little or no framing at all.


Theme’s Highlights:

The tour page involves a three step process that is really quite effective if the theme is set up properly from the beginning. You only have to create the categories and destinations once, but they are very important as they are the backbone for the entire theme’s functionality. Once created, you can will use them to sort galleries, create tours and book vacations. The tour options panel located in the dashboard is where you will add the details for each destination or vacations package and will be used when customizing tour pages.

Midway tour page

A typical custom tour page is depicted in the image below and as you will note, the details pane taken from the tour options panel is displayed to the right of the slideshow and the content features were added using a variety of customizable features such as image thumbnail galleries, related posts, toggle tabs, tables and other useful shortcodes that are supported in the theme.

 

Tour Page Midway Responsive theme

One of the most common features found on popular travel websites is an animated slideshow or image gallery that depicts various parts of a cruise ship or slowly brings to life a beautiful sunset from some remote location halfway around the world. It is images like this that captivate users and are the real selling points on a travel website and without the Midway’s motion slideshow, this theme would just not be as effective as it could be. The motion slideshow is the wow factor that this theme needed in order to live up to its competitors.


Blogging:

The featured posts page is displayed in a midsize thumbnail list view, while the individual post includes a large image and video post header with large text content area. Widget and sidebar ready, the theme has some premade widget areas including a newsletter widget, twitter widget and selected post widget.

Blogs are a major focal point in any travel industry website because it is most likely where you would add client images and vacation stories with personal reviews of the various tours and destinations. I would have liked to see a bit more choice options and sharable features in the layout of the blog because this is where the personal touch for each travel agency is most often seen. The blog is adequate,  it just is not really a huge focal point and  it should be.

Blog List page Midway theme

Individual posts page

Midway Single Blog Post


Full list of Features:

  • Responsive Layout
  • Theme Options Panel
  • 4 Custom Post Types
    • Tours
      • 3 Page Layouts
      • Grid or List View
      • Related Tours
    • Slides
      • Embedded Video
      • Slide Links
    • Galleries
    • Testimonials
  • 4 Custom User Forms
    • Search Form
    • Booking Form
    • Question Form
    • Contact Form
  • 2 Slider Types
    • Simple Slider
    • Motion Slider
  • 3 Built-in Widgets
    • Newsletter
    • Twitter Feed
    • Selected Posts
  • Booking Payments
  • Integrated Social Links
  • Shortcodes Editor
  • Unlimited Sidebars
  • User Forms Builder
  • Google Analytics Integration
  • Demo Content Included
  • Translation Ready

Pricing:

The price is just about right at 45.00 for this theme, because even though it comes with some valuable features like the booking form, booking payment and tour options panel, it lacks in a few of the overall design elements that one would expect to see in modern travel themes like portfolios displays and multiple blog layouts.


Conclusion:

For lower end travel agencies this theme is a great find because it has the necessary elements that a travel website needs in order to function properly and with a few additional plugins it can be modified. It will not bode well for higher end luxury travel websites that demand more out themes,because they must meet the expectations of a more sophisticated and mobile clientele.

Sometimes enough is enough, but if you do not step out of the box and go a little bit beyond just good enough, you will never achieve greatness.

While the Midway ResponsiveTravel theme is good enough for some travel industry professional websites, it is by no means ever going to be one of the top travel themes because it missed the boat on adding a bit more functionality that would have made all the difference.  With all the different themes available today, if a designer has to gain added functionality through the use of bulky plugins that are not always compatible or easy to use, they will simple jump ship and look for theme with better features and options.

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